- Incorporate your companies advertising into the main pages of the site. If you don’t have ads, you can get a lot of bang for the buck here. Develop a few ads or key messaging and incorporate them into your site. When a customer sees one of your ads and visits the web site, there will be duplicate branding messaging here – a win win.
- Add a blog. Blogs are a fantastic way to get higher search engine ranking. Constant updates give fresh content to your site and make you look relevant. Don’t have time to update your blogs? There are ways to pull content from other sites into yours automatically. Updated blogs show you are an industry authority.
- Video. Use a source like http://www.pixability.com. For under $900 they send you a camera, edit and send your video out to multiple video sites. Video shows your companies personality, introduce your audience to your key stars, softsell here and the search engine rewards are many.
- Content is King. Add whitepapers, articles or case studies. Again this great for search engine rankings and makes you look like an industry expert. Don’t have time to write content, go to Junta42.com and they match industry experts with your company and will provide just about anything you need.
- New design techniques. With the new developments for Word press, there are so many new web site features that will give you site a contemporary look. Take a look at http://crushlovely.com and watch the web pages slide up and down. A new contemporary feature.
- Photography. Spend some money and get good photos for your site. Nothing is worst than bad photography to make your site look amateurish. Good backgrounds, shave, dress for your audience.
- Footers on your homepage. Use a good footer. Incorporate social media icons, show your visitor you are linked to You Tube, Linked In, FB and Twitter. Address in the footer, and blog posts or tweets in the footer help SEO and make you look relevant.